Rural Tourism is to showcase rural life, art, culture, heritage and natural environment at rural locations and in villages, which have core competence in art & craft, handloom, and textiles as also have a base in the natural environment. The intention is to benefit the local community economically and socially as well as enable interaction between tourists and local inhabitants for a mutually enriching experience. The thrust is to promote village tourism as the primary tourism product to spread tourism and its socio-economic benefits to rural and its new geographic regions, thereby stopping the exodus from rural to urban areas. Village entertainment groups unveil local history and culture, natural and oral treasures. The visitor thus comes face to face with India’s rural traditions. Community participation in rural tourism has been strengthened through the site artisans’ structured involvement in Rural Haat & Craft Mela. This enabled their extensive direct interface with the tourism trade, consumers, craft stores, corporate organizations, and the media.